SUSTAINABLE
BRANDS DELIVER
SUPERIOR GROWTH

FUND MISSION

We believe in the power of sustainable business to transform the world. It’s ethically imperative and financially astute; our modus operandi.

A currently underinvested segment, ethically inclined consumer brands are expanding rapidly. Ethical consumer spending is not simply a trend; it’s a generational shift in purchasing habits driven by a technological revolution. Sustainability gives a brand authenticity, trust and a definable social purpose, all the while creating products or services perceived to be of superior quality.

This helps brands grow quickly, energise customers, and attract trade buyers. Sustainability also fuels efficiency, as well as staff motivation and retention. Supply chains become more transparent, waste is reduced and operational issues are readily identified. We are uniquely designed to be the investor of choice for sustainable business, ethically certified and aligned to the mission in every way.

• Sustainable businesses in the UK, Western & Northern Europe

• Majority or influential minority stakes

• Established companies, typically >£10m revenue

• Profitable

• An active and supportive role with our businesses to help them grow their commercial success as well as their impact

• A hold period that allows us to patiently future-proof our businesses for commercial growth and sustainability

• We mutually agree the appointment of Non-Executive talent, well qualified in the industry, to act as coach and mentor

• We take board representation and help establish appropriate governance, providing guidance and project management in matters of sustainability

for more information, please get in touch.